Digital Strategy & Growth Partner
I manage your website, turn your training into digital products, and help you sell them
For small training and education organizations. 20+ years of building and managing websites, and the skill set to deliver like a small team.
Sound familiar?
Your website gets whatever time is left.
You’re busy running the organization. Pages go out of date, the design is a little tired, fixes take too long, and the website keeps slipping down the list.
People ask for resources you haven’t had time to create.
You have the expertise. Much of the material already exists. Turning it into something valuable that people can buy is the project nobody has time to take on.
That workshop you finished last month could still be earning its keep.
The recording is sitting in a folder. It needs editing, a sales page, a shopping cart, and a way for buyers to get access. You haven’t found time to pull it all together.
Your team keeps explaining what the website should make clear.
Which training should someone choose? What’s included? How to register or get access? The same questions come up week after week.
Even when you hire help, you’re still managing every step.
You have to decide what needs to be done, explain it, and follow up. Some days, doing it yourself feels easier.
That’s where I step in.
I get to know your organization, help you work out what matters most, and take responsibility for moving the work forward. So your website gets attention, good ideas become products, and you have an experienced advisor to talk things through with.
What I do
Why work with me
Most small organizations need a web designer, a developer, a writer, a marketer, and someone to keep the site running. That’s a lot of people to find, manage, and pay. With me, you get it all in one person.
I’m a strategist who can also build things for you. I write the words and design the pages. I can advise you on what to sell and set up the shopping cart that sells it. And you only deal with me. No handoffs, no finger-pointing, no explaining your business multiple times.
You get a collaborative partner who understands your organization, cares about your audience, and constantly seeks opportunities to take work off your plate.
Recent work
Since May 2026, I’ve been the Digital Strategy and Growth Partner for Elevatus Training, a small company in the disability field. A few things we’ve built together:
- An entirely new digital product line that their buyers have been requesting
- An auto-updating training calendar that displays their upcoming events from two different ticketing platforms
- Multiple live workshops converted to pre-recorded digital products — each complete with a sales page, store listing, and buyer access
- Optimized and rebuilt sales pages for their curricula and courses
- A modern, accessible mega-menu navigation that makes stuff easier to find and buy
Working with Michael has been an outstanding experience for Elevatus Training … I would enthusiastically recommend him to any organization looking for a knowledgeable, strategic, and highly collaborative digital growth partner.
— Helaine Iris, COO, Elevatus Training
About me
I’ve been designing and managing websites for over 20 years. I care as much about the words on a page as I do about the design. Most website problems are really clarity problems. Unclear pages. Offers that no one can find. Too much in the wrong place. That’s what I fix.
