Digital Strategy & Growth Partner
I manage your website, turn your training into digital products, and help you sell them
For small training and education organizations. 20+ years of experience building and managing websites, plus an AI workflow that lets me operate like a small team.
Sound familiar?
Your website gets whatever time is left.
You’re busy running the organization. Pages go out of date, the design is a little tired, fixes take too long, and the website keeps slipping down the list.
People ask for resources you haven’t had time to create.
You have the expertise. Much of the material already exists. Turning it into something valuable that people can buy is the project nobody has time to take on.
That workshop you finished last month could still be earning its keep.
The recording is sitting in a folder. It needs editing, a sales page, a shopping cart, and a way for buyers to get access. You haven’t found time to pull it all together.
Your team keeps explaining what the website should make clear.
Which training should someone choose? What’s included? How to register or get access? The same questions come up week after week.
Even when you hire help, you’re still managing every step.
You have to decide what needs to be done, explain it, and follow up. Some days, doing it yourself feels easier.
That’s where I step in.
I get to know your organization, help you work out what matters most, and take responsibility for moving the work forward. So your website gets attention, good ideas become products, and you have someone to talk things through with.
What I do
How I work
I use AI every day. Mostly Claude.
It drafts, builds, checks, and remembers how each client likes things done. I decide what the end result looks like and verify that it’s correct. And I read every word and click every link before anything goes live.
A sales page rebuild that used to take me a day or two now takes just a few hours, or less.
That’s how one person keeps up with a to-do list that used to need a team.
If you’re curious about using AI in your own work, ask me. I’m happy to share what’s worked for me, and what hasn’t.
Recent work
Since May 2026, I’ve been the web and product partner for a small training company in the disability field. A few things we’ve built together:
- An entirely new digital product line that their buyers have been requesting
- An auto-updating training calendar that displays their upcoming events from two different ticketing platforms
- Multiple live workshops turned into pre-recorded digital products — each complete with a sales page, store listing, and buyer access
- Optimized and rebuilt sales pages for their curricula and courses
- A modern, accessible mega-menu navigation that makes stuff easier to find and buy
About me
I’ve been designing and building websites for about 20 years, mostly in WordPress. I care as much about the words on a page as I do about the design. Most website problems are really clarity problems. Unclear pages. Offers that no one can find. Too much in the wrong place.