About Me
Hi, I’m Michael Pollock
I design, build, and manage websites for small training organizations. I also help them turn what they teach into digital products they can sell (I help with the selling part, too).
Free 30-minute call • Monthly support from $1,500
How I got here
I’ve been building and managing websites for over 20 years, almost all of it using WordPress. Over that time, I’ve built sites for a small training company, a Tuscan winery, a yoga studio, a private chef, and plenty of small businesses in between.
Most of my clients have something in common. They’re experts at what they do, and the website is the last thing they want to think about. That’s where I come in.
How I work now
For the past several months, I’ve been training an AI assistant — Claude, by Anthropic. I’ve spent a lot of time understanding how it works and building workflows tailored to how I work and how my individual clients want and need things done.
It’s made me much more effective and efficient. It’s also made me pickier, because I check everything it touches. Every word, every link, every page, before anything goes live.
So one person can now handle work that used to need a small team. That’s good news for organizations that can’t afford a team.
What I care about
Clear pages. Plain words. Offers people can actually find. A website should make it easy for the right person to say yes.
Outside of work
I live in Westport, Massachusetts. I also write about change, habits, and living honestly. You’ll find it in my writing.
Want to see if we’re a fit?
Start with how I work and what it costs.