Blogging

10 Brilliant Examples of How to Open Your Blog Post With a Bang

10 Brilliant Examples of How to Open Your Next Blog Post With a Bang

“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead. Of such a progression of sentences, each tugging the reader forward until … safely hooked, a writer constructs that fateful unit: the lead.”

— William Zinsser, On Writing Well

With respect, I must disagree with Mr. Zinsser. We all know the most important part of any article is the title. Without a compelling title, your reader won’t even get to the first sentence. After the title, however, the first few sentences of your article are certainly the most important part.

Journalists call this critical, introductory section the “lede,” and when properly executed, it’s the bridge that carries your reader from an attention-grabbing headline to the body of your blog post. If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang.

11 Bites of Blogging Brilliance to Nourish the Blogger’s Soul

If you want to be great at something, it helps to study those who are already great it. I’ve read a lot of informative and inspiring stuff lately, and it only makes sense to share some of the it. May it be as inspiring and informative to you as it is to me.

Brian Clark: You Must Respect My Authority:

“Good blogging creates authority, plain and simple. Writing consistently about your area of expertise makes you an authority figure within your industry and niche. You will enjoy a definitive advantage over competitors who do not blog, and likely even over those who have been blogging for shorter time periods.”

Chris Brogan: How to Create Business From a Blog:

“Content marketing is essentially doing great things with content but with a goal that this work leads back to a sale on top of being useful and interesting. To me, this is where it’s at right now. If I were looking to build even more business, and I might just do so, I’d blend content marketing with a mix of my own products, and perhaps some well-chosen affiliate opportunities, and start from there.”